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TON Rockets Nearly 40% After Telegram Says Will Share Ad Revenue Via Ton Blockchain

Telegram ad revenue goes on-chain

28.02.2024, 13:15

Telegram announced it will start sharing advertising revenue with channel owners beginning in March, according to founder Pavel Durov.

Channel owners will receive 50% of the ad revenue, with all payments and withdrawals processed via the TON blockchain.

The TON blockchain, originally developed by Telegram but now maintained by independent developers, will serve as the settlement layer for these transactions.

Following the announcement, the TON token surged nearly 40%, reaching over $2.92, while the broader CoinDesk 20 index rose by 2.5%.

Telegram channels generate around 1 trillion views monthly, though only 10% are currently monetized through Telegram Ads.

The Telegram Ad Platform will expand to nearly 100 countries, enabling more channel owners to earn revenue from ads.

FAQ

What is Telegram's new monetization plan?

Telegram will share 50% of ad revenue with channel owners, using the TON blockchain for payments.

Why did the TON token surge?

The token rose nearly 40% after Telegram’s announcement, reflecting investor optimism.

How many views do Telegram channels generate?

Telegram channels generate about 1 trillion views per month.